Field Notes is a short-form podcast sharing practical guidance from the world of market research and insight work. Each episode unpacks a core concept or approach to help teams navigate projects with clarity and confidence.
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In this episode, we’re covering an introduction to creative testing. We’ll touch on types of creative assessment and the importance of engaging creative teams as both partners and stakeholders.
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In this episode, we’re covering an introduction to concept testing – what it is, when to use it, and some key factors to consider when you’re selecting your approach.
In this episode, we’re talking about product testing – mainly, some key factors that should be planned for to make sure you’re getting the answers you need, in the timelines you need them in.
In this episode, we cover packaging testing - an often overlooked tool to help your brand define itself and win in the first moment of truth with many consumers.
In this episode, we're going to cover how to tailor your deliverables to a Sales audience. Specifically, we'll explore the differences between delivering to a Sales team versus a Brand or Marketing team, and I'll share a few practical tips for customizing your output.
In this episode, we'll explore when choosing NOT to execute research is the right choice for a strategic insights partner, and provide some tips and tools to help identify when research can add value, versus when it may just be acting as a check-box.
Here, we focus on a critical soft skill: how to challenge or course-correct stakeholder teams in ways that are constructive, respected, and lead to positive outcomes and relationships.
In this episode, we dive into the world of core CPG purchasing metrics - some of the often over-looked numbers that can help you understand who's buying, how much, how often, and why they come back or drift away. We break down key metric categories, and explore how each one can unlock an actionable insight.
Here, we explore one of the most foundational drivers of great research: asking the right questions. We'll break down how to craft great research questions, how to recognize when they need sharpening, and elevating your next project from the very start.
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